How Melbourne International Tennis School (MITS) runs Sports Programs with Omnify!

Melbourne International Tennis School, or MITS (We Are MITS), is a high-performance sports training academy that began in Melbourne as the Melbourne International Tennis School. What began as a series of three-week intensive camps in 1995 has grown into a full-time training school offering world-class programs for players as young as three years old, all the way up to athletes aiming for the WTA and ATP tours.

Over the years, MITS has expanded beyond tennis to build a strong footprint in fitness and football as well. Providing specific, in-depth, and personalized training for players of all ages and abilities, MITS focuses on development outside of club football or occasional private sessions. MITS bridges that gap with high-intensity, yet thoughtfully designed sessions that sharpen tactical, technical, and mental skills—so players can make smarter, more confident decisions on the pitch at every level.

On the court, MITS Tennis has a proven record of coaching players who have gone on to compete in WTA, ATP, and ITF Juniors competitions. 

From early development to elite performance, MITS is dedicated to creating an environment where athletes are challenged, supported, and inspired—helping every player take confident steps toward their next level.

As Michael Baroch (Founder, MITS) rightly says-

“Every player is a person with his or her own characteristics, mindset, attitude, and passion. At MITS, we see each player as unique and mold them individually as a person, before developing them into a fully skilled athlete, and lastly into a great player."

The Challenge

As MITS expanded its offerings at its Australia location and introduced more sports programs, managing bookings quickly became a daily challenge. Every tennis camp, training session, and program meant juggling spreadsheets, email threads, and manual updates. There was no single source of truth for who was booked where, which coaches were assigned, or how full each session really was.

On top of that, payments and client information were scattered across different tools and channels. Staff were spending too much time collating data, reconciling payments, and trying to keep schedules in sync—instead of focusing on coaching and improving programs. 

MITS needed a unified system that could handle bookings for different types of services, like private tennis coaching and fitness, provide clear oversight, and dramatically reduce the manual workload, dragging the team down.

Why MITS Chose Omnify

MITS was looking for one reliable system that could handle bookings for different sports and services without creating extra work for the team. Ease of use, clarity, and everyday reliability were key.

Omnify ticked all those boxes. MITS found that with Omnify, it can:

• Manage all bookings for tennis, football, and other programs in one place.
• Cut down manual tasks like chasing information and updating sheets.
• Collect and track payments smoothly
• Omnify is designed to support multi-location businesses with centralized booking management.

With Omnify, MITS gets the overview they need and a lot less admin, so coaches and staff can focus more on training players instead of managing bookings.

As Mitchell Baroch, Director and Head Coach, (MITS) & Mikallie Baroch (Director of MITS, Australia and Singapore) quote,

“Omnify has reduced a large amount of manual workload and streamlined how we operate, collate information, and process payments.”

Results & Impact

For an organization like MITS—known for world-class training and a deep commitment to developing athletes—it’s incredibly rewarding to support their mission. With Omnify, their team can run programs smoothly while continuing to focus on elevating every player.

“Omnify has greatly improved the way we manage bookings across our business, giving us clear organisation and oversight across multiple locations and sports.”

                                                                                        - Mitchell Baroch & Mikallie Baroch (Founder of MITS)

No matter what type of sports or training programs you offer, Omnify takes pressure off the admin side and helps you operate with greater confidence. It brings structure, automation, and ease to your day-to-day operations—so your team can focus on developing talent. 
👉 Try Omnify free for 14 days and transform how you run your academy.