How Potters Union launched their Studio Experience with Omnify

Potters Union is more than a pottery studio — it’s a sanctuary for creativity, reflection, and connection.

Located in Virginia, USA, it is designed as a restorative space where people can slow down, reconnect with themselves, and discover the grounding magic of clay. The studio welcomes everyone from first-time learners to seasoned ceramic artists. With memberships, workshops, open studio access, and structured classes, Potters Union creates an environment where individuals can explore clay at their own pace and in their own way.

At its core, the studio is built around three values:

• Mindfulness in creativity
  
• Flexibility in learning
  
• A sense of community and belonging

What began as a response to the lack of accessible, well-equipped pottery spaces has grown into a warm, welcoming hub for artists of all levels. The founders envisioned a studio that felt like home — offering tools, support, and freedom for every creative journey.

The Challenge

From the beginning, Potters Union knew they needed a management system as flexible and thoughtful as their studio ethos.

As Jennie Persson (Owner, Potters Union) mentioned,

“In our previous experience, we had to force our business into a rigid, one-size-fits-all system without the flexibility and customization that our membership-based pottery studio truly needed.”

As a membership-driven space with unique operational requirements, they were looking for:

• A booking platform that could accommodate classes, workshops, and open studio slots
  
• Customizable membership options with specific rules
  
• Easy scheduling for both staff and members
  
• A clean and intuitive storefront for first-time visitors
  
• A system that could adapt to their workflows, not force them into a rigid structure
  

As their previous system mostly failed and their grand opening approaching quickly, the stakes were high — they needed a reliable, flexible solution fast.

How Omnify Stepped In

A complete transformation in just one week.

When Potters Union transitioned to Omnify, they found much more than a software solution — they found a true partner.

Omnify helped the team move from a non-functional setup to a fully customized, operational system within one week of opening. Instead of adjusting their business to fit the platform, Omnify shaped itself around the studio’s needs:

• Memberships configured exactly as required
  
• Workshops and multi-day class schedules set up effortlessly
  
• Flexible booking rules built for pottery studio workflows
  
• A beautiful, simple storefront that felt welcoming to members
  
• Automations that reduced administrative tasks and improved customer flow
  

But what truly made the difference was the personalized support.

Vishnu, their dedicated Omnify representative, took time to understand the nuances of pottery studio operations — from open studio flow to membership cycles. He guided the studio through every configuration, ensured the system matched their processes, and supported them until they felt fully confident.

As Jennie emphasized- 

“Vishnu, our dedicated Omnify representative, has gone above and beyond to understand the nuances of our business and ensure the platform was tailored specifically to our operations. His responsiveness and genuine commitment to our success made the transition seamless and reaffirmed the value of working with a service that prioritizes real, personalized support.”

Undoubtedly, the responsiveness and care of the Omnify support team reinforced what the founders value most: that real partnership truly matters.

The Results

With Omnify powering their operations, Potters Union launched smoothly, confidently, and without compromise.

Today, they enjoy:

• A seamless booking experience for members and new visitors
  
• Streamlined operations with automations handling routine tasks
  
• A flexible system that evolves with their growing community
  
• More time to focus on creativity, teaching, and nurturing their space

Omnify gives the team the freedom to do what they do best — helping people discover the joy, mindfulness, and artistry of working with clay.

Potters Union discovered the perfect formula to run and grow their business with Omnify—now you can too. Effortlessly manage classes, programs, events, memberships, discounts, and so much more from one powerful platform.

Ready to experience it for yourself? Book a free demo today!