How My Gym, Richmond (UK), Rebuilt their Business With Omnify

When My Gym Richmond opened its doors, owner Salim set out to create a joyful, high-energy children’s activity centre where babies, toddlers, and young kids could learn, grow and have fun in a nurturing, play-based environment.

Based in Richmond, UK, this My Gym franchisee is set to build a world-class children’s centre with teacher-led classes for children aged 6 weeks to 10+ years — from Tiny Tykes parent-and-baby sessions to Ninja training, gymnastics, and creative movement programmes.
As an award-winning children’s activity name, My Gym Richmond’s mission is no different than to love and nurture all children through meaningful play.

The Challenge: Legacy Systems That Simply Didn’t Work

The owner of My Gym Richmond, Salim Jaman, admitted he had tried a handful of legacy systems, but none truly worked. The software that he previously relied on simply wasn’t compatible with the UK market. After months of broken processes and mounting frustration, he reached a point where he almost wanted to walk away from it all.

Nothing aligned with how My Gym Richmond needed to operate. 

• Schedules broke.
• Payments failed to sync.
• Admin doubled instead of reducing.

The systems meant to support the business were slowing it down, creating frustration for parents and putting immense pressure on staff.

The Turning Point with Omnify

Everything changed in July 2025, when Salim onboarded Omnify. What he found was the blueprint to rebuild — and scale — his entire franchise model.

As Salim mentioned, 

“Omnify didn’t just fix our operations, it changed how I thought about running My Gym Richmond.”

From here, this was a journey from survival to growth. Initially, 

Originally, My Gym Richmond focused only on running Programs.

But with Omnify’s flexible setup, automation, and ease of use, Salim was able to launch Kids’ Parties-  a service that quickly became the highest revenue generator for the business.

The Results

With Omnify, My Gym Richmond transformed its operations from chaotic, manual processes to smooth, automated, and family-friendly. Schedules, renewals, and communication now run seamlessly in the background, giving Salim hours back each week. Parents can easily book make-up classes, pause memberships, switch programs, or reserve recurring sessions—all without staff intervention.

Today, the business enjoys: 

• A fully digital, dependable booking ecosystem 
• Predictable renewals 
• A booming Kids' Party business 
• Smooth class scheduling 
• Happier families 
• fewer admin errors 
• A far more stable, scalable revenue engine

As Salim highlights today-

“Omnify enabled me to re-strategize the way I manage my franchise, paving the way for sustainable growth.”

Omnify gives children’s activity centers the freedom to focus on what truly matters — creating joyful, enriching experiences that help kids learn, grow, and thrive.

My Gym Richmond found the perfect system to streamline operations and scale their programs with ease — and your center can too. Whether you're running a single location or managing a growing franchise network, Omnify helps you centralize and simplify everything: classes, programs, camps, parties, memberships, discounts, scheduling, and so much more.

Built for multi-location efficiency and franchise-ready growth, Omnify gives you the tools to deliver consistent, seamless experiences across every site.

Ready to see how Omnify can elevate your children’s activity center?Book a free demo today!