Two simple Omnify feature-tips to promote your business
Running a service business has drastically changed over the years, with online booking systems opening gates to diversified ways of managing a business and how customers are approaching it. Your digital address in terms of websites and social media presence is the first thing that draws the attention of your potential buyers. It grants them a virtual window shopping of your store, even before they are actually there!
It's the first place where people come to know about the services you offer. It essentially reflects your brand, your style, and probably strikes a notion among the users about your company. Things like colors, fonts, cover page photos, logos, images, ease of navigation, and finding the required information are a few elements that give your website the edge. You ultimately expect your website to help get your business some real conversions. If you own a fitness center, your website should substantially mirror everything that your facility stands for. It should give people the impression that you are a true professional. Your website should look polished, which makes your brand stand out! So, customizing your website is an essential part of your business.
An effective online reservation platform gives any service business all of these and more! At times your website might not attract the desired traffic. A booking platform gives you limitless ways to build a brand out of your business, which is a sure-shot way to make your clients love you! And what else, well, you get to control every aspect of your booking process, staff access, and keep your calendars full throughout the year!
Adding Brand Logo/ Logo URL
Omnify has unique and incredible features to provide businesses with booking and scheduling ease. With intuitive tools, a booking platform like Omnify increasingly facilitates firms and their customers to align with their respective needs. With the ability to personalize your website according to your business requirements, you can experiment and make the most out of it. Elements like support for sales and analytics, software integrations, custom branding, and several other features are helpful enough to attract your target audience, increase your brand value, and make perfect business sense!
One small but interesting feature regarding custom branding in Omnify is the 'Logo URL.' When your customers log in to the application, the company logo appears in the header. When the user clicks on the company's logo, it is redirected to the defined logo URL. In your case, it will redirect to your official business website or the Service Store homepage (default). In this way, Omnify gives businesses a unique way for their customers to browse your facilities just from one click on the logo in the service store. With this feature, businesses can give a virtual tour of their services and make a good impression in front of their clients. Logo URL feature is one tiny yet significant step to 'Add a redirect to home or any other page when clients click on the logo.'
There are dozens of benefits from SEO settings. It is not just about optimizing search engines but also about creating an advanced user experience, establishing a substantial online presence, brand awareness, and a canonical image. For a small business owner, SEO is even more critical to decrease bounce rates and increase conversion rates. High ranking SERPs helps in trust-building from your potential customers and is probably one of the most affordable marketing strategies.
Omnify gives your business the tremendous benefit of creating SEO for your website in these few steps.
Navigate through Omnify Dashboard > Settings > Service Store >SEO.
Under SEO settings, all you need to do is enter your Service Store's Title and Description in the given boxes displayed on the search engine results page (SERP). The meta title should have an optimal length between 55-60, and the meta description should have an optimal length of 180-300 characters.
There you go!
These are two simple ways out of many that your business can benefit from Omnify. This booking and scheduling platform certainly speeds up reach-outs as you shape your brand's best first impression.
Want to know what else creates a perfect brand impression? Online Waivers! Omnify can help you with that too. Read Why does your business need an Online Waiver?