Why Health and Fitness Brands Need a Great Logo

The billion-dollar market size of health and fitness brands is guaranteed to have great competition. 

Anyone planning to delve into the fitness industry should expect to see companies offering classic fitness club services to unique concepts like cat yoga classes or online jazz Zumba. 

Omnify can help you in selling your fitness services. Schedule a Demo to know more.

Apart from providing exceptional services and goods at capturing the attention of your audience, one of the many ways is in increasing your visibility in the market by having a compelling visual identity. 

Having a logo for your fitness company is your first step to creating a solid brand identity. 

A logo or a brand mark is the face of your brand. It embodies your company values as well as your goods and services. 

Here are eight astounding reasons why you need a good fitness logo.

Drives brand awareness 

When you hear the word 'McDonald's, your mind pictures the golden arch logo- its iconic shape serves as the American fast-food chain's identifier. Similarly, your fitness company logo will give your audience something to remember you. Logo branding plays a part in shaping how the audience sees your brand by being your brand's image in your customer's mind.

Create an excellent first impression

It takes less than ten seconds for consumers to build a judgment of any brand. During this period, you want to present your fitness brand in the best light possible. That's why you want to source a logo design that captures your values and what makes you different from other brands. You can make use of athletic typography and great illustration to draw-in people. 

Pro tip: Veer away from design cliches

The primary purpose of a logo is to make your image look distinct, not commonplace. Remember to avoid overused design because it will not help your brand stand out. It means taking more time to conceptualize your design and researching your competitors' branding to avoid similarities. A great workaround is to keep it simple and aim to create a timeless design. 

It communicates your specialty to your audience.

Do you offer hot yoga classes? HIIT courses? A logo will help your fitness club send a message to your audience. It will signal that you have what they're looking for. To do this, you want to include illustrations of people doing the workouts you offer or even common symbols associated with your niche. For example, if you're a soul cycle gym, it's best to have your logo feature stationary bikes or people using the equipment.

Inspires trust

Think of logos as a symbol of accountability. It's the constant mark you use on your invoice, website, email signature, and other marketing collateral. Plus, a professional logo will keep your image as a credible fitness brand that stays up to date with the industry's current trends. On the other hand, an outdated image may not be the most effective in attracting modern consumers. 

Cultivate loyalty

For your existing customers, logos help them relate and support your brand. It is a familiar sign that they can associate with your goods or services. A timeless logo lets you become a recognizable brand that consumers can connect with. For example, if you're planning to target trendy millennials, designs inspired by modernity will work. 

Improves brand consistency 

Your logo is the face of your fitness brand, a common element of every brand asset and campaign. Brand marks are applied to social media, web design, business cards, and any marketing collateral. Brand marks are memorable signals that help the audience differentiate you from competitors. 

Where to get a logo

Today, businesses have many resources to use when it comes to sourcing a design. In this section, you'll find different options that can work for startups or even micro-businesses. Learn how you can get a logo below.

Work with a freelancer.

New companies do not have access to in-house graphic designers. Luckily, there are freelancing platforms on the internet where you can connect with designers such as Dribbble and Upwork. You can use the website to check out their portfolio and research project rates.


Ensign crowdsourcing platforms let you hold a design contest. These websites have a community of designers who will submit different design proposals that follow your design brief. Some platforms can give you an average of 50 design bids. It's up to you to pick the best one from the submission pool you received.

Tap an agency

This option is a bit on the pricey end of the spectrum. Working with a design agency covers branding, campaign materials, and even marketing plans for your business. These agencies often go hand in hand with other agencies such as ad and consulting. 

Use a logo maker

Online logo makers offer customizable designs created by graphic designers and artificial intelligence. These tools allow users to browse logo libraries categorized by industry or even generate one using a search engine. Some logo makers such as BrandCrowd also offer design templates for other brand assets like social media graphics, business cards, and more.