The Top 10 Factors That Drive People to Choose Your Business

The key to running a successful business is standing out from your competitors. Which means to stay above being “just enough”. Offering better, faster, and cheaper service than they do.

You may have a wonderful product or service to offer, but if it's wrapped in an unwieldy process and poor packaging, you’ll still fall behind. When people switch to your service, the change can feel inconvenient. That’s why your service should offer so much extra value that it’s worth the effort.

For this, there are some important factors to consider. Let’s now have a look at 10 factors that drive people to choose your business.

10 Factors to drive people to choose your business

To attract new clients to your business, you need to consider a series of factors that will make you stand out from the noise. Let’s see what they are-

1. Online Presence and Ease of Access
2. Location and Accessibility
3. Package your Service
4. Offer Good Quality Programs
5. Set the Right Pricing
6. Team Expertise
7. Client Experience
8. Online Ratings and Reviews
9. Work on Local SEO
10. Convenience

Let’s explore all these right away,

1. Online Presence and Ease of Access

Imagine a parent searching for a cooking and baking camp for their child. What’s the first thing they do? They turn to Google. For your business to show up in those results, having an up-to-date Google Business Profile (GBP) is essential, yet many businesses still manage to overlook it.

Think of your GBP as a mini sales funnel. Parents scan your listing, explore your services, read reviews, and decide whether to contact you or even make a direct booking. In fact, fully completed and verified profiles appear 80% more often and drive 4x more website visits. That’s not something to ignore.

For that being said,  a strong social media presence tells the algorithm and your target audience that you're active and relevant in your niche. Posting regularly on your platforms builds credibility and keeps you top-of-mind for parents exploring activities for their children.

Learn how to effectively increase your instagram presence with new features : Fill Every Spot! 6 Instagram Features Every Business Should Know

You should also make sure that you have an online service store. Having an online store that displays all your services and products is essential to run your business 24/7. No more lost opportunities. Plus, it lets you track your best-sellers, see which promotions actually work, and make smarter decisions for your business growth.

Ensure that you have a responsive customer contact team. Being available when potential customers reach out could be the difference between a signup and a missed opportunity.

2. Location and Accessibility

Clients always choose a service that can fit into their daily routine. For instance, they choose facilities that are close to their work or home. So choosing a strategic location is not a choice you can opt out of. Make sure that you have your business location in a much more well-connected location where your target audience can reach you more easily.

By location, I also mean community presence, where you, as a business, can participate in the nearby community events, join Facebook groups, and collaborate with other nearby businesses that are mildly related to your niche. For example, if you run a kids' activity centre, you can collaborate with a local daycare and offer sample sessions.

You should also make it much easier to reach by embedding interactive maps with your Google Business Profile and your website, too.

Read : “Swim School Near Me”- How to List Your Swim School Locally and Get Found

3. Package your Service

Packing your service into a predesigned product is highly important. This way, you don’t have to repeat templatable work for every client.

For example,

You can create a classpack - “Mini Artist Pack” within which you can offer painting class, clay modeling class, craft, drawing class, character drawing class and ask your clients to choose three out of all the four. Along with this, you can also give options to choose instructors and time slots too. This will give a sense of flexibility to your clients.

There are some tools that can help you with this, like Omnify. You can effectively pack multiple classes into class packs and change them into memberships, too. This way, you don’t have to manually pack classes for every client, adhering to their preferences.

You can also allow clients to choose the classes they want from the predesigned classpacks, giving them the sense of creating their own package.

4. Offer Good Quality Programs

It’s no secret that high-quality programs are the backbone of brand loyalty. Focus on creating classes that are not only well-structured but also highly engaging for kids. When you combine outstanding sessions with an exceptional client experience, you open the door to building a thriving membership base.

Clients who enjoy your weekly classes are far more likely to be interested in seasonal camps, special workshops, and premium membership plans. Tap into this interest by offering programs with variety, excitement, and clear value. This is also the perfect opportunity to upsell memberships or additional services and cross-sell related products and merchandise, turning satisfied clients into loyal brand advocates.

5. Set the Right Pricing

When clients feel that the value they receive doesn’t justify the price, they tend to walk away. At the same time, undervaluing your service will hurt your business too. You should always analyse the market price before fixing your pricing. Just 1% increase in pricing can lead to an 11% profit increase.  

So make sure to analyze the market cost involved in providing the service, the profit you need to break even, and what your competitors are providing, and fix a matchable price. You should also have a valuable reason for the price you’re fixing for your classes.  

6. Team Expertise

Let’s say you run a kids’ activity business, when a parent chooses a kids' activity center for their children, they expect to get a fun and structured learning experience. Parents not only look for professionals who know their craft but also people who can easily connect with children.

Make sure your team is thoroughly vetted and trained in child support and safety and manages to provide engaging classes. If you have a good team, the word of mouth spreads and brings in more clients. So, it is equally important to offer the feeling of safety, care, and trust.

7. Client Experience

Offering good quality classes is the key point, but it’s only part of the equation. What truly sets your kids’ activity business apart is the overall experience you create for your clients. A fun, engaging, and memorable environment can turn a one-time visitor into a loyal customer.

If you're only focused on delivering classes, remember that many others are doing the same. To stand out, you need to go beyond the basics by delivering a learning experience that’s exciting and immersive.

Finally, ensure your facility offers a welcoming and vibrant ambience - a space that sparks enthusiasm and gives both kids and parents a reason to come back.

8. Online Ratings and Reviews

Why are online reviews so important?

71%  of people tend to read online reviews before deciding to purchase a product or service. Rather than an operational extra, these reviews are an integral part of your marketing strategy -they are user-generated content that improves your credibility, playing a key role in your local SEO performance.

Always feature the best reviews you get on your website and your marketing materials, which can improve your brand’s positive appeal. Test out different reviews and find out which kind gets more attention.

You can try getting a review by offering discounts or coupons for those who leave reviews. Provide convenient links and QR codes so they instantly leave a review. Over time, a steady stream of genuine reviews will not only boost your click-through rates but also help you attract more loyal clients.

9. Work on Local SEO

What is Local SEO?

Local SEO is optimizing your website for local searches so that your business appears when people look for nearby services and businesses. For example, “Kids Activity Business” is a primary keyword, instead of optimizing for it, you should optimize your website for specific longtail keywords like “Kids Activity Business in Brooklyn”. This helps you to rank for specific locations.

Do you know that almost half of Google's searches have local intent? So to make your brand visible to those searches, make sure you target low-hanging fruits like -

• Adding location to your keywords
• Updating SEO friendly location pages (especially for multi location businesses)
• Posting regular updates on google
• Tagging your location in your social media posts, etc.
  Try including location-based SEO as a key element in your marketing strategy, it can significantly support your business growth on multiple levels.

Read- How Children's Activity Centers Can Stay Ahead with Local SEO in 2025

10. Convenience

Go that extra mile to make your clients feel comfortable when they visit your classes. When you identify and reduce their pain points, you’re not just solving problems; you’re actively building your brand value.

Pro Tip: If you run a kids' activity business, a small touch like setting up a cozy waiting area for parents can make a big difference. It shows you care about their time and comfort.

With these factors, you should ensure convenience in your online service store too. Such as easy check-in options, selling brand merchandise, multiple payment methods, improved client communications, easy booking interface and more. This can be made possible with tools like Omnify, which ensures your clients have a seamless experience. From an easy-to-use booking interface to automated reminders for late payments, Omnify does everything for both you and your clients, providing utmost convenience.

Conclusion

Running a business successfully involves luring in new clients and retaining already existing ones. This happens only if the business offers exceptional services, does good marketing, gives the best possible client experience, and is easy to access. Make sure that you follow all these factors to drive more people to your business.

Omnify can make your business process easy for both you and your clients starting from an easy booking interface to handling payments with ease. Explore all our features now! Schedule a Demo