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How to Get Your Business Listed on Google Search?

A man opening google search on his laptop

You’ve been running your business for a while now. You have a healthy base of regular customers who love what you do. Your socials are bustling and - along with your website - represent your business well. 

But for some reason, you’re just not getting enough new customers from online channels. Sure, a few find you through your social profiles every now and then, but it’s just not enough to grow your business.

So, what’s the trick to increasing visibility online?

1. List your website on search engines and perform local SEO

2. Share relevant information

3. Optimize your website for engagement

4. Enable customers to share feedback and make queries

5. Increase your business credibility

Your entire digital marketing strategy needs to start with listing your business on google search and other search engines. While using social media platforms is vital for digital marketing, web search is still the go-to for customers when considering a purchase. It is typical of potential customers to resort to a quick Google search! According to Google, 46% of all searches involve local intent, like finding out the company’s location, timings, phone number, etc. This means getting your business listed locally can get you all the traffic you’d need to begin growing your business! But before we go about studying how you can get listed on Google, let us first understand what it is.

What is a local listing?

A local listing is the most basic and efficient way to appear in the search feed. The listing introduces people to the company, its address, contact details, website, social media handles, and other key information. It acts as a local directory listing for websites. Businesses that provide relevant information and images rank better in the search engine results and are considered to be trustworthy organizations. 

Let us now look at how you can optimize your local business and ensure it appears on the first page of Google search.

1. List your website on search engines and perform local SEO

Google maps pinpointing a local business listing

Local SEO is the practice of optimizing your website to improve its visibility in local searches. When we search for a store or service online, the results are based on the user’s location. Google maps allow customers to see the nearest store from their location. This is why listing your business on search engines can bring you greater visibility. 

Local listing equips you with high ranking keywords based on your geographical location, making your business more visible on web search. The best part is, it attracts customers who have not heard or seen your company's website before. However, it is important to note that there should be no online clones or old abandoned pages of your company’s website. When cleaning up these listings, you must either update or remove any incomplete profiles.

2. Share relevant information

Depiction of two women reading information about a website

Listing allows you to put all relevant information such as your address, contact information, and business hours. Additionally, you can share news, updates, announcements, promotions, and other information. As these appear on Google Search and Maps, it allows your customers to remain in touch with you. 

However, before you post blogs or newsletters, it's a good idea to think about what you want to accomplish. Do you want to let people know about a new service or do you want them to visit your store? It is important to create content that aligns with your goal. 

3. Optimize your website for engagement

An engaging website will lead to more sales in the long run

While your website may be ready to go, making these additional changes will improve your customers' experience. Categorizing your business according to the industry sector will help you in connecting with the right consumers. Including a Call to Action on listing will increase engagement from potential customers. 

Another important aspect is the speed of the website. If your website is currently taking too long to load, it will be frustrating for customers. Reducing the waiting period for pages will give seamless results. For instance, you can minimize HTTP requests, reduce the size of images, GIFs or videos, and more. It will ensure that they visit the website, thus increasing your lead generation.

4. Enable customers to share feedback and make queries

Simplifying communication with your customers will attract more people to your business

Assume a potential lead finds your company via search results and is in need of a specific service. How will guests contact or enquire about your business straight from the search results? Remember that a business can only grow if it eliminates as many friction points as it can. 

It is essential that you minimize the number of steps the potential customers would need to connect with you. Google's messaging tool, which allows you to talk directly with potential consumers who see your profile on the search results page, is an important tool. It allows businesses to swiftly respond to queries in real-time and assist existing and new clients. Moreover, it helps you enable or disable the messaging functionality.

5. Increase your business credibility

Good ratings and reviews will encourage more people to buy your products

Customers rely heavily on reviews and ratings before making a purchase. In fact, 91% of consumers trust businesses with positive reviews. Local listing allows people to evaluate and leave feedback on your business. Verification of your listing is crucial for its visibility and performance. This not only raises your value to prospective clients but also gives you constructive feedback on what you're doing well and where you can improve. 

Moreover, search engines use reviews as a contributing factor to rank your business during the search results. Ratings also boost customer trust and confidence in the business as the reviews are written by people they can trust and relate to. 

Listing your business on Google and other search engines gives potential customers easy access to your business information, directions, website, and hours of operation – all with little to no effort. Local business listings always bring in relevant clients, and enhancing your listing will deliver highly profitable results for your company in the long run.

If you’re running a business that is trying to grow, Omnify can help you create a robust sales or booking system online with a host of plugins and integrations. Omnify’s online booking software is designed to simplify your operations and equip you for long term growth and success. Learn more about what Omnify can offer your business today!