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5 mins read
Sukanya Kakoty

6 Tips to bring more Leads to your Fitness Studio

A gym

So, How to bring more leads to your Fitness Studio?

Here are six tips studios can use to get more leads.

  1. Creating Unique Fitness Content
  2. Direct Engagement
  3. Social Media Engagement
  4. Trials and Discounts
  5. Personalized Email Marketing
  6. Using a Reservation Platform

Let's understand each of these fitness lead generation ideas to get a detailed understanding.

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1. Creating Unique Fitness Content

The vibrant nature of the fitness community is well evident from the way fitness businesses have rebounded after the Pandemic situation. Efforts to target audience and personas that are relevant, attract new clients in newer and innovative ways was how the fitness industry consistently defined itself over these couple of years. Hopping on to trends like HIIT, functional training, and wellness as a larger goal helped the industry to stay afloat. Not just that, there was a huge surge in shifting fitness classes online as well. Virtual training and home workouts were in fact some of the most trending activities during 2020 and beyond. That brought in the importance of adopting a personalized approach by fitness trainers or any personal trainer.

From a marketing standpoint, it has become even urgent for a fitness business to up the marketing strategy. For local businesses to generate leads, the content you present to your existing clients and potential new clients should align with their needs. Fitness content that is generic might feel repetitive and boring for your customers. Creating personalized content of different kinds of fitness demands, fitness tips, holding a fitness challenge, giving a free class to gym members and clients sparks interest and makes a fitness class even more interesting.

With such rich and informative fitness content, it is always wise to market it well. You could start by creating short videos or reels on relevant workout routines to increase engagement. Take it a step further by running QnA and Polls. You can host daily workout challenges with hashtags that are unique to your brand. Leverage your video content's marketing strategy properly via effective distribution such as paid ads, local SEO, google ads, Facebook ads, social media ads, search engine rankings, and also other organic means of outreach. An important part of Social Media lead generation is customer testimonials. Testimonials speak about what customers think about you. Thus, they are more trustworthy in nature. You can use user-generated content to bring way more credibility to your services.

All of these ways help build awareness about your fitness business and work as lead magnets.

2. Direct Engagement

Conversation is key. If a business website offers only FAQs for solving customer queries, it is bound to look less reliable. After all, good customer service impacts your studio. Direct engagement includes live chats, forums, calls, emails, and more. It will also help in connecting you to increase your leads turn. Hosting a webinar showcasing your fitness programs can also increase your potential leads apart from keeping your current members hooked to your brand. It establishes authority, has a wider reach, is short-term, and is hassle-free. Bonus, it is a lot more engaging than FAQs.

A man working on digital marketing

3. Social Media Engagement

Bonding with your customers only on your website may provide great service but not new leads. To make sure that your services are reaching a new audience, social media can be a great tool. For instance, Instagram business accounts provide insight into your content. It shows when your page or account gains the most engagement. With the help of such analytics, you can curate content for your target audiences. You can create workout reels, fitness awareness posts, or tweets. You can also run targeted ads with your content to amplify your messaging. Omnify offers Facebook Pixel and Google Adwords Integration. Businesses can track their returns from Ad Spends with ease.

Read How can Omnify help increase your business’s social media presence?

Social media strategy

4. Trials and Discounts

Ever met someone who was skeptical to try out your studio? While customer testimonials are a good way to instill trust. But engaging them in trials can relieve their hesitation in trying out your services. Trials are a short-term, hassle-free experience where your studio can showcase its features. You never know, trial packs may as well land you a membership! Gym memberships are extremely significant for a profitable business. You could also try creating a referral program for gym members to get new clients. A referral program helps incentivize current clients and members to get new members.

You can offer gym membership leads more discounts on memberships of longer duration. For instance, your studio can set a 10% on quarterly memberships while a 20% on annual memberships. Also, you can lower the price if they buy it within a week of trial. You can also offer discounts and giveaways on your Social Media pages to get more traffic.

Discounts, referral programs for new gym membership

5. Personalized Email Marketing

50% of companies believe that improving customization in emails increases customer interaction. This makes personalized email marketing as important as social media. Emails with a personalized touch can make your customers curious about your services. and also helps in customer retention. It can include adding their names, or greetings on birthday emails. It can also be as per their fitness plans. It makes your customers happy as it contains what they would like to see.

Using social media platforms to generate interest and increase awareness

6. Using a Reservation Platform

Using a robust reservation platform for your business makes your management seamless. You can handle your subscriptions, online payments, classes, appointments, cancellations, and more. Booking systems are easier to work on and cut out time spent in managing the website. Fitness Studio Softwares like Omnify offers native Zoom Integration for your online classes. Omnify also allows you to embed lead capture forms on your website to gain potential customers.

Read: How ‘Yoga with Rebecca Jane’ is spanning multiple continents with Omnify

Using one platform to help the fitness business grow

So, here you have all the tips that will help your studio in making a distinct online presence. As you now know how to increase leads, using a reliable system is important. Omnify provides one platform with customizable features to improve your services for your customers. With easy management and native integration, your studio will breeze through its competitions.

If you are a fitness studio, looking for intuitive fitness studio software, get in touch with Omnify OR Start your FREE TRIAL

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Getting leads is a vital part of any business that aims to scale up in terms of clients. Omnify brings these 6 tips to help fitness studios get more leads.

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