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8 mins read
Sukanya Kakoty

How Omnify Auto-emails can help improve customer experience

Email Automation

Email campaigns are way more important to your business than you can imagine. Ask someone who’s tried their hands at managing an email campaign! Creating a list, customizing each email, feeding in contact information, and scheduling all of that is such a drag! How about getting hands-on something that’s new, swift with ‘auto-pilot’ kind of delivery and that also resonates a humane touch.

We understand that every small business has a lot to run through every single hour, every single day with minimal staff. At a time when every other competitor is out there putting up the best show to grab the attention of their customers and nurture existing leads,  get more sales and lead capture, or simply make the customer experience a delight! As a business owner, you need to think about harnessing the power of technology- an automated yet user-friendly solution that’s already out there, that gives back to your business a lot more than what you invest.

Folks, It’s finally time to think SPEED, think TIME, and think SUPER-PERSONALIZATION - Think EMAIL AUTOMATION.

Believe me, you will not only be saving an ungodly amount of time, effort, and money but open many doors of opportunity to take your business to the next level-- without any knowledge of coding or whopping resources!

Now, if Email Automation is that great a tool and super easy to use and gives an exceptional customer service experience, Why isn’t every business using it?

Call it Neophobia, or may seem a bit confusing or probably because humans are creatures of habit, getting on with something that’s new might, in the beginning, be a little overwhelming. Not unless we tell you how simple this whole email automation thing is and how it can help.

What is Email Automation?

As emails remain to be an efficient and user-friendly tool for business-client relationships, nurturing leads, and even brand building, in the long run, automating the whole process just makes it more powerful. We sure know that it’s important for businesses to deliver the right amount of information to the right people, at the right time, hence email automation is a step towards delivering that exact information at a larger scale! It is an extremely helpful way to send emails to the subscribers of your business as a sequence when a certain action is triggered.

So, How does it work?

To send automated emails, you need one of the two- an email automation platform or a SaaS platform like Omnify for your business. Before sending out personalized emails, you need to specify a few conditions in the workflow. Say, when new pool reservations are done, then your new customers get a Welcome Email, with their names on it. Once you set that up, every time a customer meets that condition (of say, making a booking), he/she will get an automated email contextual to that booking.

It’s that simple! You can sit back and relax while the system sends these tailored emails on auto-pilot. It surely enhances the customer experience.

Automated email communication helps in customer delight

With Omnify’s native email automation, email campaigns seem like a piece of cake! Here are a bunch of email templates that businesses using Omnify can instantly start sending out to customers. Be it welcome emails, emails for team communication, booking emails, subscription emails, or waitlist emails; we have it all.

Let’s find out these awesome Omnify-offered Auto Emails that are super valuable for your business that every small business should have!

Let’s look at a few of the most popular auto-emails that you could be sending right away!

  1. Welcome Emails
  2. Booking specific Emails
  3. Booking reminder emails
  4. Payment reminder emails
  5. Waitlist emails
  6. Subscription auto-emails
  7. Email automation for team communication

Let's check each of the given email types in detail and how Omnify makes the job of the support team/customer success associate and at the admin side a breeze!

1. Welcome Emails

welcome emails automated from service store

Welcome Emails fall under Account Email Automation. As soon as a customer signs up for a service, send them a welcome email. Not only that you save time but with welcome emails, you instantly build your brand’s first impression. It works just like a spiced rum punch with coconut as a welcome drink at an island resort! Welcome emails could be a friendly hello with onboarding tutorial videos or a newsletter sign-up form.

2. Booking Specific Emails

welcome emails automated from service store

Whether someone’s your regular client, dropping in your studio after a while, potential customers, or an absolute fresh face,  a new booking, auto-emails are a great way for a friendly “Aloha!” followed by booking details. Booking Auto Emails specifically aim for clients confirming an appointment booking, rescheduling, or canceling a booking. And all of that works just like magic! All service-specific details are covered in booking-specific emails. Depending on your business type you could walk your clients through what to expect from your facility with a “Welcome to our pool”, “Welcome to our studio” email. Say you are a pool facility, then you could let your clients know about the timings, what to bring with them, what to wear, Covid-19 rules, your offerings, parking facilities, liability waiver (if any), or any other alternatives considered in the email itself. As they say, “The first impression is the last impression”.

3. Booking Reminder Emails

Online bookings notified by booking specific emails

Omnify native automation also allows Booking Reminder Emails so you can remind clients 24 hours in advance about your own appointments- from the start of a session, class, or payment. The best part about reminder emails is that there is no longer the need to call up clients to confirm and remind them before the class begins or reminding about changes in time slots over a call. These auto-generated emails are good enough to meet the needs of a front-desk staff or the customer support team.

4. Payment Reminder Emails

Set up payment reminder emails for scheduling payments

What if someone drops in your facility right away, say old school style. Your staff makes the booking for a client. In case clients wish to make online payments, then an email containing the payment link is automatically triggered from the front desk to the Omnify customers so they can seamlessly make the payment. With this feature, it becomes extremely easy for any service business to ensure the safest ways of client bookings and facilitate auto pay and recurring payments.

5. Waitlist Emails

Set up waitlist emails to help in scheduling those in line for online bookings

These emails help your facility manage crowds better and make your facility even more popular. Help your ongoing classes to never miss a spot and keep your class packs full throughout the year. The user-friendly waitlist emails feature helps retain clients and keep employee calendars occupied.

Whenever someone tries to book an appointment or reserve for classes online but it turns out to be a full house, they go to a waitlist. As soon as there is an opening after any cancellation, a waitlist email is automatically triggered to the waitlist clients to notify them about the available spot to book on a first come first serve basis. With this amazing feature have all your spots filled throughout the calendar. This one system certainly helps in more sales, book appointments without fail, retain bookings that might have slipped out of your hands otherwise!

6. Subscription Auto-Emails

Subscription auto emails help omnify customers increase the level of easy follow-ups

Omnify provides three kinds of subscription auto-emails.

These emails are super useful for a follow-up with a customer on events such as subscription expiration if it’s not on auto-renew. A reminder email is triggered 24 hours prior to the renewal of the subscription for a heads-up on a class pack/membership. Other customers who have opted for Auto-renewal, also receive a confirmation email upon successful renewal. Okay, but what about a technical glitch occurring during auto-renewal and a renewed subscription fails? Worry not! Omnify has a quick fix for that too! In case of a failed auto-renewal, your customers receive a Subscription Auto-Renewal Failed Email right away. So there is no place for any confusion or human error!

7. Email Automation for Team Communication

Email for auto team communication

As a small business, you need to be at your productive best. So focusing on the work that matters most is like digging a gold mine! Omnify believes in exactly this and so we have Account emails for you to manage your team in auto-pilot. Be it while adding a team member, disabling access or re-enabling him/her back to Dashboard access, or going ahead with a final delete- an auto-generated email for each instance is sent. So don’t worry about sending account credentials to a new member or going back and forth in providing team access. We got you covered!

A few years from now, sending emails manually will become obsolete. It is only smart that businesses gain more feet by using email automation. You may offer new services to customers,  spend a lot on digital marketing, maybe build just another booking page, yet if the communication aspect of an appointment booking business is not smooth, there still remains a huge gap. Automated email campaigns significantly help in reputation management as such.

Take this as meaningful feedback- When it comes to small businesses, email marketing hence is the best tool in a small-businesses toolkit to take advantage of and not lose ground with generic emails.

Additionally, along with gaining customer trust, it is the most cost-effective way to add value to your brand. These are some of the customized emails from Omnify to start with. Keep an eye on our blogs to learn more on how you can hyper-personalize your email campaigns or simplify accounting with Quickbooks integration - everything with Omnify’s Zapier integration.

For a detailed list of native Omnify Auto-Emails, visit Omnify Help Center.

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This article shows the importance of email automation for small businesses to improve operation and customer experience and how Omnify auto-email feature helps.

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