How to Encourage Customers in Switching to Service Packages?
In order to increase the growth of your business, marketing packages to your customers will yield faster results. After all, wouldn’t it be exciting for your customers to feel more in control of their options?
So, what exactly is a package? Instead of selling a single class to your customers, you can sell multiple classes wrapped in one package. Service packages can range from a collection of classes of different types or a series of classes targeted towards a specific goal. Unlike single classes, packages offer more variety to customers and keep them hooked with the business, thus reducing the dropout rate. Also, Packages help in shifting the focus from the cost of the product to its value. Subsequently, they also increase revenue for your business and make it predictable in terms of cash flow.
While you know why you should sell packages, how can your business make its offer stand out? With so many options online, the services which you provide in the package should stand out. We will dive into some of the essential things you should remember when you offer a package deal, from customization to more.
Ease of Payment, Discounts and More
One of the reasons why any client would buy in bulk is because of reduced prices. If your business offers daily classes or slots, offering packages can attract more clients. Simultaneously, you can set coupons for specific packages. For instance, your clients can avail discounts if they book classes 5-days in advance. Or, you can offer special concessions for customers with memberships. You can also set coupons for a specific date or time like the End Of The Month Sale or a Black Friday Sale. For instance, online sales on Black Friday increase by 21.6% as per Adobe Analytics. On top of that, it also gives your customers hassle-free one-time payment options. Unlike individual classes, customers won’t repeat the process of booking over and over again. They only have to select the package, pay one-time and enjoy the service they paid for.
Blending memberships with packages in business is an easy way to increase your bulk purchase. You can offer them special perks. For instance, you can give them flexible package services with different membership plans. Such offers can vary from business to business. You can also offer monthly appointments to get their feedback so they remain in sync with you. As per a study, retaining customers can increase your profits by 25%. Subsequently, your business will spend less on marketing your product to the same customers. Thus, building good relations between customer and business goes a long way. It earns loyalty and adds to a broader spectrum, i.e. brand popularity.
Personalize the Package
Businesses are recognizing the key factor in making their service stand out- Customization. Product customization is useful for building a unique experience for each type of customer, which can drive brand awareness and improve customer satisfaction. With Omnify, you can customize the package with your ongoing classes. For instance, if you offer three different Yoga Classes, you can start by offering a cocktail of introductory classes in a beginner package. Customers who are new to this would find it more appealing as they have the possibility to explore. Similarly, you can create an advanced package for a more experienced audience. You can create group classes where customers can select any 5 classes they like. You can schedule an appointment prior and create a personalized package for them. It will attract more people towards packs as classes could be adjusted at the client’s will.
As a business, it is crucial to cater to your client’s comfort as well as your business goal. Subsequently, you need a reliable and effective platform to run your business smoothly. Omnify simplifies online booking for your clients. You can create a personalized Service Store where you can manage classes, appointments, payments, customer attendance, etc. Moreover, it allows you to add members to ensure that only specific people can access the bookings. With features like flexible pricing, credit system and more, your business adds different variables to your package.