Omnify's Newsletter Archive.

This article breaks down the key metrics you should track to understand how your business is growing over time. By keeping an eye on numbers like conversion, retention, and engagement, you can spot what’s working, what needs attention, and where clients are dropping off. These insights help you forecast performance and build experiences to make your clients come back.

Discover how gift cards can help you lock in year-end revenue, attract new customers, and keep bookings flowing long after the holidays are over. In this blog, we break down smart ways to use gift cards—and how Omnify makes selling and managing them effortless.

⚡Our Deal Scouts have searched high and wide to pick out the 🔥 best Black Friday deals to grow your business in 2025. Read on to check them out!

Black Friday isn’t just for retail—it’s a golden opportunity for children’s activity businesses like dance studios, sports academies, and music schools to attract new families and boost year-end revenue. Discover creative Black Friday marketing ideas to drive bookings, build loyalty, and set your business up for a strong start in 2026.

Starting a new business comes with its fair share of doubts and questions. This step-by-step guide will walk you through everything you need to know to run a successful pottery studio - from planning and launching your studio to scaling your business for growth.

Not all revenue loss comes from big issues—often it’s the small, unnoticed leaks like missed payments, half-filled classes, or declining attendance. Discover practical fixes to stop these gaps from draining profits and keep your business thriving.

With parents increasingly seeking activity-based programs to counter sedentary lifestyles, children’s activity businesses like gyms, dance studios, and swim schools are thriving. However, success today depends on a strong online presence. As a website is often the first touchpoint for parents, an engaging site can make the difference between losing a lead and gaining a loyal customer. This blog will show you how to build a website that drives sign-ups through value, convenience, & trust.

Running a children’s activity business requires smart management. The right tools can simplify your day-to-day tasks, streamline operations, and give you more time to focus on growth. In this article, we’ve rounded up the best kids activity management software available today, with detailed insights into their features and benefits. Use this guide to compare options and make an informed choice for your business. Let’s dive in!

Running a youth soccer club means balancing costs, development, and parent expectations. This guide answers top FAQs on travel vs club soccer, covering benefits, fees, player pathways, and how management tools like Omnify help owners run sustainable programs.

This article describes in detail the factors that help your businesses grow their client base. Learn how you can stand out from your competitors and make your brand visible - starting from building strong online presence to offering best client experience!

Learn how to start a soccer academy with a winning business plan, streamlined registration, and the best software to manage players, classes, and payments. This complete guide is built for aspiring academy founders ready to grow with the right tools.

Learn how to fill your classes faster by achieving Program–Market Fit. Discover what your customers are searching for, optimize your programs, and boost enrollments with simple, effective strategies.

This article deals with the latest features provided by Instagram and in what way they’re beneficial for your business. Learn the right way to use Instagram as a lever to grow your business into a brand.

Looking to grow your business on Instagram? This guide answers the most frequently asked questions about using Instagram for business—including tips on setting up a business account, creating effective content, running targeted ads, analyzing performance with Insights, boosting engagement, and more. Whether you're just starting out or refining your strategy, get the practical advice you need to succeed on Instagram.

Want to fill up your cooking classes? Learn effective promotion strategies—from social media marketing to local partnerships—that drive sign-ups and grow your culinary business.

This blog reveals 10 game-changing trends that swim schools can adopt from the world’s fastest-growing industries—from AI and digital tools to subscription models and personalization. Learn how to streamline operations, attract new customers, and build a sustainable swim school business by applying strategies used by top global brands.

Running a kids activity center today means more than just classes—it's camps, parties, and programs all rolled into one vibrant, high-energy business. But with so much to manage, staying organized is key. This blog explores how diversifying services, smarter tools and automation can help you simplify operations, reduce admin stress, and focus on creating unforgettable experiences for the families you serve.

Local SEO is essential for kids’ activity centers, after-school programs, and camps that depend on community engagement and nearby families. In this guide, we’ll answer the most common questions business owners have—from choosing the right Google Business category and using location keywords to encouraging parent reviews and measuring performance. Whether you run a single center or multiple locations, these strategies will help you rank better, build trust, and increase enrollments from local searches.

Omnify blooms with 14 G2 Awards this Spring! Take a closer look at our latest milestones and what makes us a top choice for businesses.

This step-by-step guide helps swim schools and aquatic centers boost local visibility and drive more enrollments. Learn how to optimize your Google Business Profile, use local keywords, get listed in directories, and create SEO-friendly content. Plus, discover how tools like Omnify simplify bookings and improve your local presence. From reviews and social media to performance tracking and guest blogging—this blog is packed with actionable tips to help your swim school get found and grow fast.

Discover how to launch a kids’ summer camp swimming program with class types, safety, pricing, equipment, and swim school management tips.

Omnify earns top G2 2025 Winter Awards, including Best Support & High Performer. Discover why businesses choose Omnify.

Birthday parties bring excitement and steady revenue to kids' activity centers. Whether you're hosting them or hesitant due to logistics, our guide helps you streamline operations and unlock their full potential. Dive in and make parties a success!

This blog provides a comprehensive guide to planning, building, and managing pickleball courts, covering costs, revenue streams, and essential considerations. Gain expert insights to create a successful and engaging sports facility.

Omnify’s 2024 Year-End Update: Introducing Omnify 3.0, packed with 20+ new features and a fully enhanced user experience!

Engage kids this winter with fun activities like sibling bake-offs, crafts, music sessions, and more in your kids' activity center. Read how to plan, execute, and market these ideas to attract more enrollments and create memorable experiences.

Local sports clubs and facilities play a vital role in fostering talent, teamwork, and community spirit. In today’s competitive market, smart marketing is essential to attract new clients, boost revenue, and build loyalty. Discover actionable strategies to help your sports facility stand out and thrive!

Omnify celebrates a major achievement with 16 G2 Winter 2024 badges, awarded for categories like Best Support, Easiest to Use, High Performer, and Best Relationship. Discover how Omnify’s user-friendly, reliable platform is making a difference for businesses across Personal Training, Gym, Association, and Camp Management.

Discover the essential factors to consider when choosing franchisee software for multi-location management. Learn how the right software can streamline business operations, improve efficiency, and ensure consistency across all locations.

Discover effective marketing strategies for kids' activity businesses in 2025. Learn how to stay ahead with fresh trends and technology to attract more customers and stand out in a competitive market.

Omnify celebrates a triumphant Spring 2024 by earning prestigious G2 Badges. Learn about our award-winning solutions and what sets us apart in the recreation and fitness industry.

Stay abreast of the latest trends in membership management to meet evolving preferences and maintain industry relevance. Technological advancements offer unique opportunities for enhancing customer engagement and elevating member satisfaction, driven by a diverse array of tools beyond traditional methods, benefiting organizations and associations of all sizes.

Unlock the secrets to boosting membership signups in your subscription-based business! Dive into our latest blog, where we explore the power of social media for attracting new members. Discover effective strategies to stand out in the competitive landscape and convert potential customers into loyal subscribers.

Uncover 6 engaging cooking class themes catering to varied tastes and skill levels. From traditional recipes with a modern twist to global culinary journeys, find insights to diversify your cooking school offerings and captivate participants.

With food being the ultimate life source, the evolution of cooking as an art form is unimaginable. When you’re passionate about spreading it around the world, you can do it via strategically crafted discount plans. This article shows you the ways in which discount marketing helps redefine your cooking school business.

Discover the art of nurturing young imaginations! Dive into our blog on opening an art studio for kids, covering everything from market research to creating a safe space, attracting students, and building a vibrant creative community. Let's turn passion into a thriving artistic hub for children together.

In the ever-evolving world of summer camps, camp managers face numerous challenges, from diverse audience outreach to efficient financial management. This comprehensive guide delves into these challenges and presents innovative solutions. Explore the role of online booking platforms and scheduling tools in overcoming obstacles and ensuring a successful camp experience. Whether it's tailored programming, precise attendance tracking, simplified payments, or effective communication, this guide covers it all. Camp managers can thrive and flourish with the right resources at their disposal, ensuring a memorable and enriching experience for campers.

This article helps to find out the membership management software that will best suit your business. This detailed evaluation reveals the best features that each of the platforms has, why they are loved by their customers and areas where they need to improve, Overall this blog is written on the note to help you pick out the best membership management platform that takes your business to the next level.

Prepare Your Ice Rink for a Spectacular Winter Season with Top Ice Rink Software! Explore the best solutions to streamline your rink's day-to-day operations, so you can offer skaters the ultimate winter wonderland experience. Get ready for a season of smooth skating and efficient management.

Managing membership business is not an easy task; right from framing the proper plan to marketing it is a very complicated and time-consuming process. So, this complete guide saves you from fumbling with questions you have related to membership management and guides you through the effective management of your membership program.

Omnify shines as an Emerging Favorite in the 2023 Capterra Shortlist for Membership Management Software! Join us in celebrating this latest addition to our growing list of accolades.

Launching a new sports training facility requires dedication, careful planning, and a passion for sports. This article helps you guide through the different steps to guide you through starting a sports facility and help you turn your passion to a successful business.

Choosing the right Appointment Scheduling software for your business can be a daunting task unless there are essential indicators that can assist administrators in taking the right decision. To simplify the selection process, we've compiled a list of some of the best solutions on the basis of reviews, ratings, usage, ease of adoption, cost-effectiveness, and most importantly, suitability for specific business types.

Learn how to organize a successful membership program for your business from understanding your target audience to designing membership packages accordingly. Also, understand what to look for in the right membership management solution from this article.

In the digital era, businesses must adapt to a variety of payment methods to enhance their customers' experience. This article guides you through the various online payment options and offers insights into how to seamlessly integrate them into your operations. Let's dive in and explore these methods further.

Celebrate 7 years of Omnify's remarkable journey marked by growth, collaboration, and insights. Discover how we've empowered businesses across industries and countries, simplifying operations and building strong connections. Explore our adaptability, customer-centric approach, and innovative solutions that have led to our recognition as industry leaders. Join us in toasting the future of simplified business operations.

This article explores the importance of having a blog for business and whether it's worth the effort. While opinions differ, most entrepreneurs see its significant advantages. Unlike those who view it as wasteful, many believe a blog is crucial for a strong content strategy, boosting website traffic, and building a reputable brand. This piece highlights the value of blogging in the business world.

Discover the ultimate guide to kickstart your shooting range business! Packed with crucial insights, this comprehensive resource covers everything from safety features to zoning requirements, ensuring your dream venture becomes a reality. Whether it's an indoor haven or an outdoor paradise, get ready to aim for success with careful planning and thorough research.

Facility maintenance is one of the most important tasks in facility management as it helps in creating a good image of your business ultimately leading to a better client experience. This article deals with how this daunting task is made easy with facility management software.

As an entrepreneur, you need to know the essential features that an online teaching app should have. This article gives you a detailed overview of all the important features that an online teaching app should have to effectively run your business.

A good class scheduling tool optimizes business efficiency with personalized service stores, waitlists, online waivers, mobile apps, automated communication, integrations, reports and much more! Let's learn about its features to choose the right fit for you!

Let’s explore the key features of facility scheduling software and how it helps to seamlessly manage your facility. With features that this tool could provide you can reduce your administrative workload in half. This article guides you through the importance of facility scheduling.

When you start an online teaching business there will be a lot of questions in your mind like “How to market my business?” “How engage and retain students?” “What is the right platform for my business?”. Well, this article is here to help you with all those questions. So let’s jump right in.

Organizing your class schedules is a daunting task but with these tips in hand it should be easy. This article provides you with the tips that you need to start organizing your class schedules and improving your overall customer experience. So have a look and take your online classes to a whole new level!

A powerful tool to organize and manage client data in one centralized location is crucial for driving better business insights and informed decisions. Detailed analytics and reporting provide valuable insights to understand client preferences and popular services and improve client management, marketing strategies, and retention for a successful business. In this article, learn how Client Activity Management may help your business!

Online class scheduling software can make your business management easier with flexible scheduling options starting from scheduling classes to payments and top-notch customer support. The class scheduling software reduces the administrative workload to a great extent. Learn about the benefits of investing in a class scheduling software which handles all the tedious front desk work for you and choose the right software that suits your business needs.

It’s exciting how much you can get done online these days. If you are passionate about teaching then why give it away for free? This article guides you through how to start online classes step by step. So come on let’s travel along the road to online teaching and start converting your passion into a profession.

National pool reopening day falls on the last Saturday of April every year and it is celebrated as a tradition by Americans. People celebrate this day by organizing pool parties, water games, community events, and other fun activities. This day brings in huge responsibilities for pool owners by keeping the pool safe and hygienic for the huge crowd that’s gonna pour in all summer.

Online booking platforms are the new way to access services. An online booking software analyzes customer data and manages bookings easily. It's always tough to choose the right booking platform for your business. This blog helps you to know the key features your online booking software should have 

Omnify recognized as Category Leader by GetApp for exceptional performance in several categories like Gym Management, Yoga Studio, Pilates Studio, Dance Studio, Coaching, Membership Management etc.GetApp ranks software based on Ease of Use, Value for Money, Functionality, Customer Support, and Likelihood to Recommend.

Software advice is a leading software suggesting platform that enables services to provide customer satisfaction. Omnify is ranked as top performer in their newly released front runners report for top gym management software 2023 which ranks software based on authorized customer satisfaction ratings.

Creating quality content and promoting your service is the key to reach your audience, create awareness about your brand, and improving conversions. This blog helps you to power up your business introducing you to different tools and content marketing strategies that you can’t miss in 2023!

Makerspaces are places where a community of people with an idea, work on it, and contribute together. Engaged with people of like minded communities it serves as a place to nurture learning, innovation, creativity and community. But running a successful makerspace can be tricky. This blog helps you to learn everything about running a makerspace and contribute to the innovative growth of makers.

The post-pandemic era is all about online learning. When it comes to online classes maintaining student engagement becomes the most challenging part. Read how to improve your online classes and make them more engaging and interesting for your students!

The post-pandemic effects have risen up the levels of small businesses to a great extent. Becoming a small business owner may sound fancy, but tracking the business expenses and analyzing the profitable techniques is not as easy as you think. So here’s a guide to quickly walk you through everything about starting and managing a new small business! 

Isn’t it interesting how social channels have evolved from mere platforms for friends and family into places where businesses can connect with potential customers? Is your business making the most of social platforms to drive more bookings and increase sales? If not, read this complete guide on 9 Ways To Use Social Media To Drive More Bookings As A Business

Holidays are the best time for businesses to utilize the ramped-up shopping spree of holiday shoppers and sell their services like hotcakes! Everyone loves a good discount, and everyone expects a seasonal deal.

January comes with new opportunities, but not without the stress of handling too much, too fast, and in too little time! Fitness studios need the right planning and resources to gear up for the New Year rush. This is the Ultimate Checklist for fitness businesses to win when they reopen next!

New year resolutions, as cliché as they may sound, are not going away, anywhere, anytime soon! With these marketing strategies, businesses can take a step forward and gear up with seasonal promotional activities that give happy returns!

In a highly competitive marketplace, how do you make kids classes and activities fun and creative even during a winter break? Let’s not stop with the learning and think about innovative ways that sets you apart and helps you establish yourself effectively. We break this down for you with a step-by-step guide that will allow you to make kids activity fun during winters while reflecting your skills, knowledge, and personality, and inspire your students to learn and grow!‍

There’s a notion when it comes to teaching a language. It’s that one has to rote learn grammar points and make a vast vocabulary list. Sounds boring right? We’re here to show you how you can take an alternative way and make teaching a language fun!

With the huge shift in rethinking wellness as an intrinsic part of our daily living, it's time for health and wellness providers to find innovative ways to garner attention from everywhere. This blog on the latest Health and Wellness Trends will help businesses to improve their offerings and keep them a step ahead of any competition!

Teaching how to cook isn’t as complicated as it should be. But running your cooking class is a tad bit more complicated than you might’ve thought. And keeping your cooking class engaging is a very important step. Read how you can step up your game and make your cooking classes more engaging.‍

This article talks about the inevitable integration of educational technology into future learning environments as more educators recognize its practical value and the benefits it can bring. To be most relevant today, explore the latest edtech trends of 2022 that’s here to stay.

We are delighted to announce that Omnify has been recognised as a top player in not one, not two but NINE categories in the latest G2 Summer 2022 Report! The awards stand as a true testament to our devotion to serving our customers while we offer the best in the industry.

As we get closer to Independence Day, it's time to deck up your swimming pool for the celebration ahead! Plan early this year with these 4th of July ideas and deliver a memorable experience to your members!

As the temperatures start dipping, pool facilities will decide to close down for the season. Maybe it’s not the favourite time for pool owners. However, pool closing time could be made worthwhile with planned maintenance and solid strategies. The above checklist will undoubtedly help you keep your pool facility in great shape throughout the year, so you are all braced up until the sun shines brighter!‍

Summer is right around the corner, and your swim facility is in the spotlight! Prepare for your busiest season yet, and take your business to the next level. Keep up with the accelerated pace and make a lasting impression on the new clients to retain them well after the peak season.

If you want to lead a team of coaches who can get the most out of their classes, your plans will need to revolve around the strategies that will make your coaches more efficient and receptive to their students. Read on to know more!

A community asset as valuable as the neighborhood pool makes pool management a key role in managing a community. It depends on how a facility addresses and identifies the varied sets of risks and potential challenges in keeping all the visitors and members safe. Here are some of the common issues faced while managing a public or community pool and ways to manage them effectively.

In this article, we feature a comprehensive step-by-step guide designed to help small business owners build and grow their fitness and wellness businesses effectively.

In this article, we explore the latest best-practices being adopted by swim clubs and swim schools as they expand their programs and attract the best athletes from across the country.

If swim facilities are to expand their member base and enhance the experience, they will first need to understand the latest trends influencing the world of aquatic sports. In this article, we will explore the swim facility trends that are emerging today in order to prepare for a better tomorrow.

There are multiple maintenance-related challenges for any fitness center, which have only grown in significance following the COVID-19 pandemic. In this article, we explore some of the leading maintenance challenges facing fitness centers today and their respective solutions.

This article brings some exciting and easy tips for online instructors and educators on promoting online training courses and other online courses with certificates. Learn how these tips will incredibly help in improving your marketing strategy to gain more students.

Summer camps are an integral part of one's childhood - a time spent building life skills during the most formative years of their life. Make sure you organize a successful summer camp this season with our list of engaging activities that will help children learn and grow over the holidays!

Email marketing retained its fame because of its low cost, effectiveness, and simplicity. In fact, 4 out of 5 promoters would use email marketing than social media. But, how can you measure the success of your email marketing campaign?

As powerful as it feels to be one’s own boss, solopreneurship comes with its own challenges. The ability to strategize, ideate, and build a brand in a competitive market require expert multitasking prowess. Read to know a few of the common challenges faced by a solopreneur and tops tips to win big with a small business.

The California Park and Recreation Society turned 75 this year and we had the opportunity to celebrate their achievements at their annual Conference & Expo in Sacramento. Read on to know more about our experience!

Looking for an efficient way to deliver your integrative health services online? This Omnify article discusses the reasons why you should incorporate web-based technologies into your practice.

Today, aquatic sports have diversified and reached new highs across the world. To understand the evolution of aquatic sports over the years and the impact it continues to have on communities, we decided to borrow some wisdom from the former Vice President of FINA, Dale Neuburger, in an exclusive interview with Omnify!

Creating an awesome online course is one of the best ways you can use your skills and knowledge to help people around you. But in a highly competitive marketplace, how do you create an online course that sets you apart and helps you establish yourself effectively? We break this down for you with a step-by-step guide that will allow you to create a course that reflects your skills, knowledge, and personality, so you can share your learnings with the world and inspire your students to learn and grow!

Coming up with successful lead generation strategies can be one of the toughest things in the business. If applied effectively, video marketing can function as an advanced lead generation tool that raises your conversion rate through meaningful relationships based on trust. Find out how you can maximize lead generation with this guide to smart video marketing.

In a world dominated by lockdowns and quarantines, schools and other institutions have made various Youtube channels to keep their members engaged and active in the comfort of their homes. Read our full blog now to find out how your music school can leverage YouTube and video production effectively.

The customer experience journey begins when they first contact your business, whether through a website, a reference, or an advertisement. As a business, you must take every precaution to ensure a positive customer service experience. Here is a list of tactics firms can use to achieve the best results.

The nonprofit sector goes through many pain points. Most of the issues directly or indirectly hamper sustainability and scaling. Read this blog to learn how you could make your nonprofit organization sustainable in this competitive world.

For every business, an email database of people who signed up for a newsletter or discount notifications, current or churned customers, and so on is a valuable collection of people with some kind of interest in your products or services. Read how these four ways can help you leverage your current email database and transform them into a source of conversions for your business.

Black Friday may be the ideal marketing holiday for product-based businesses, but it’s also the perfect opportunity for fitness and wellness businesses to cash in on the post-Thanksgiving fitness rush. Read the full blog to know how your studio can make the most of Black Friday and Cyber Monday in 2021!

With a shopping holiday that starts right after Thanksgiving, you can leverage the rush from Black Friday and Cyber Monday, with Small Business Saturday tucked in between to give you four golden days to maximize sign-ups on your booking website! Read our full blog to know how you can maximize your holiday sales in 2021.

This comprehensive guide gives you 13 ways to get started on your journey to driving sales with a solid conversion rate optimization (CRO) strategy supporting your marketing and branding exercises.